7. How Defining Your Personal Brand Can Help You Get "Unstuck" with Branding Specialist Mallory Dittmer

This week on Confidence Counsel, we are joined by executive coach and Founder and CEO of On-Brand Group, an agency specializing in personal, consumer, and corporate brand development, Mallory Dittmer. Mallory and I talk about her philosophy around personal branding and why she believes defining your own personal brand is the first step in any self-development journey.  

During this episode, we talk about identifying your values, being intentional about the little things that you do on a daily basis, creating space to allow yourself time to explore passions, and why defining your personal brand can help you get "unstuck" and lead a more fulfilling and balanced life.

• 01:25 Monica's Introduction
• 02:05 Mallory's branding expertise and background explained
• 03:40 How becoming a mom forced Mallory to redefine her own personal brand
• 08:10 How we can all benefit from figuring out our personal brand
• 10:30 Step 1: Discovery/Definition Phase
• 17:55 Step 2: Strategy & Planning Phase
• 23:15 Why you don't have to have a "traditional" career to benefit from this concept of personal branding
• 24:50 How you can remind yourself of your personal brand as you go through your day
• 26:40 Step 3: Marketing/Creative Phase
• 28:05 Mallory's Freedom Formula to help you get clear on who you want to be
• 33:35 Step 4: Evolution Phase
• 38:10 Auditing and decluttering your influences to create more space in your life to explore hobbies and passions
• 41:10 Working with Mallory

Guest Bio

Mallory Dittmer is the Founder and CEO of On-Brand Group, an agency specializing in personal, consumer, and corporate brand development, management, and partnerships. 

After a decade managing multimillion-dollar luxury and fashion brand portfolios, Mallory left the corporate world to prioritize her mental, physical, and spiritual health as a new mother. The move to entrepreneurship afforded her space to explore new opportunities in personal and professional development and political campaign management. 

Mallory is a lifelong learner and marathoner-in-training. She loves adventure walks on the local trails with her son Jay and daughter Joey, and traveling the globe with her history-buff husband, Drew. She lives in Fort Mill, South Carolina.

Connect with Mallory

IG: @mallory_dittmer

Connect with Monica

IG: @confidence.counsel

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